Fortune Greece Magazine published an article: "A woman entrepreneur is changing the image of the country."
Read The Original Article at Fortunegreece.com (Greek)
The original idea of Bethlehem Aleman was rather humble. She just wanted to provide a decent living for herself and her family in their village, the Zanampegkourk , about 30 kilometers fromAddis Ababa .
Having the side of her husband-"my support," she says-her little brother Samuel and two artisans, opened a family shoemaking, in an area that lent her grandmother.
"He had no idea how shoes are made," describes today Samuel. "The first we made reminded more beds miniatures!". But thanks to the imagination and perseverance, Bethlehem Ethiopia quickly got wind of a young businessman.
He made plans, choose colors, decide the materials to be used by the crafts of all-organic and recyclable-photographed handmade products and began to sell to Amazon .
Bethlehem Tilahun Aleumu was mentioned in Forbes this week:
Read More...
Bethlehem appears alongside FACEBOOK founder Mark Zuckerberg, MICROSOFT founder Bill Gates, GOOGLE Founder & CEO Larry Page, Entertainment MOGUL Jay Z, Actor and Philanthropist Matt Damon, Actor Kevin Spacey, Singer Kendrick Lamar,Yahoo CEO Marissa Mayer, Fashion Mogul Tory Burch, Actor & Investor Ashton Kutcher.X
The World Fair Trade Organization (WFTO) has acknowledged soleRebels founder Bethlehem Tilahun Alemu this morning on their website. Along with two other incredible female leaders in fair trade, Carry Somers and Bitten Hogh, Bethlehem was noted for her contributions throughout 2013.
So you're giving a soleRebels gift card to a friend or family member this holiday season. You're probably thinking something like, "How am I supposed to wrap this?". Well ask no more because we're providing an easy to print-at-home gift card holder that you can hold in your hand!
In case you missed it, we launched our new website, soleRebels.com!
It's been a week now, so the growing pains have subsided, but we are always looking to hear your thoughts.
Send us an email or Tweet us @soleRebels and we'll get back to you.
Our site has many new features designed with you in mind!
Some may not be so obvious, so we thought we would give you the lowdown on a few key features that will help you shop and learn quickly and easier than ever.
Responsive. No matter where you are, you’ll be able to shop + learn on your phone, tablet, or desktop. Freedom feels great, doesn’t it?
Red, green or blue; quickly search for something new.
Our new live search feature lets you find what you’re looking for quickly.
Everyone’s an artist! Easily select your favourite colour from the swatches and see your shoes come to life.
Hold tight. We’ll be rolling this feature out over time.
So you got lucky and received a soleRebels gift card. How nice!
Now you don’t have to spend it all in one go. Save some for next time or spend it all- it’s up to you!
Gift cards hold their value for future purchases.
Cha-ching! Choose your own currency when shopping.
Find the currency selector near your shopping bag in the top right corner.
2-Click Buying. By the time you finish reading this you’ll have been able to buy a pair of soleRebels in just two clicks! If you're in a rush to get your soleRoebels, our buying process is simple and quick. Create an account and save even more time on future purchases.
Sign up for soleRebels emails and be the first to know about exciting promotions, new styles and upcoming store openings. We'd love to chat. Sign up is at the bottom of every page on our website- you can't miss it!
Until next time, keep well!
-the soleRebels Team
soleRebels launches exciting new ecommerce platform , soleRebels.com
soleRebels gives its fans a whole new way to walkNAKED !
--- addis ababa, ethiopia , Nov 29 , 2013 . 8 am --
soleRebels , the planets fastest growing African footwear brand has launched a new ecommerce platform soleRebels.com .
“soleRebels.com marks the next exciting phase in soleRebels ecommerce endeavors” , stated soleRebels ceo Bethlehem Tilahun Alemu. “ The platform has been designed with our fans in mind and features so many great things to make their soleRebels experience more exciting and enjoyable.”
Regarded as the ecommerce pioneers in Africa , soleRebels was determined to give their global fan base something truly amazing. Packed with visual appeal and fluid in its usability, soleRebels.com exciting features include:
[] beautiful new product photography
[] detailed fabric swatches that allow fans to see detailed images of soleRebels unique hand loomed fabrics and ABYSSINIAN PURE™ leathers.
[] LIVE search: This powerful tool allows YOU to search for products and get live results. You can even search by color ! Try searching your favorite color.
[] Mobile Friendly: Now everyone gets the same great soleRebels.com experience no matter what size of device they are using!
[] a HUGE b*KND section for people who want cool , comfy + animal friendly footwear!
[] MULTI-USE Gift Cards: Our new quick + easy GIFT CARD function allows you to buy automatically generated GIFT CARDS that create INSTANT GIFT CARDS – great for every holiday or special occasion! BEST OF ALL our gift cards hold their value, meaning they can be used more than once!
[] Quick Buy: Buying is faster than ever with our new two clicks quick buy option!
[] Currency Selector: lets you pick your OWN currency when shopping! The selector is in the upper right corner near the bag.
[] Lots of Social Links: lots of great ways to engage with soleRebels via social media channels!
[] Colour Selection: now YOU can click on a thumbnail or select a swatch to choose the product color! This is a feature we will be rolling out over time.
[] Size Selection: We've made our size selection menu SUPER easy to use so you can find the soleRebels that’s the right sized for you - whether you are buying for yourself , your kid sister and everyone in between !
To create even more crazy excitement , soleRebels is kicking off an ongoing twitter promotion called walkNAKED + WIN ! the contest will let fans tweet a picture of them with their soleRebels using hashtag #walkNaked and tagging @soleRebels and once a week soleRebels will select a winner to win a free pair of soleRebels!
“ I invite everyone to comer experience soleRebels.com and let us know how you feel ! ”, added bethlehem
######
For more information contact
Bethlehem Tilahun Alemu
Founder & CEO, soleRebels footwear
bethlehem@soleRebels.com
251-0911 11 08 48
We've noticed our Barcelona store getting lots of attention, so we've gathered the best comments from articles for you to read.
dezeen writes: "Spanish firm Dom Arquitectura and Rwanda-based Asa Studio renovated the narrow interior by stripping away the tiles that used to line the walls then painting over the rough plastered surface and blobs of leftover adhesive with a grey glaze"
Located in Gracia, in one street with high pedestrial flow, we had a very small place and a very limited budget.The place was an old butcher with white and bright tiled walls. The coating did not fit with the brand and with the image that we wanted for the store. So we took out the tiles, but decided to leave the plaster gobs that held them, and paint in that textured walls with a stone grey with a gray glaze, so we keep alive part of the place history.
Ahead the walls, as a new layer, we proposed a number of recycled items, such as pallets, ropes and wheels that fit with the brand image and the idea that we wanted to convey. With minimal resources we bet for a sustainable and original design.We decided to use natural materials and neutral colors to highlight the product. The colorful shoes should be the element that attract and stand out the street walker and future client.One iron piece in "U" form wrap the space and allows us to exhibit the most outstanding shoes. One store side is lined with pallets, which helps to increase exposure while gives warmth to the space. Some ropes tied to the pallets go up by the ceiling to come down to the other store side, where they also hold several wheels, reused to promote featured shoes.Everything is held between both sides and generates a sustainable tension.
Explore more of our retail locations here.
CNN has named soleRebels founder Bethlehem as one of 12 female entrepreneurs who changed the world does business, along with Coco Chanel founder of iconic fashion house Chanel, beauty products icon Elizabeth Arden, famed entrepreneur Sara Blakely, and Body Shop founder Anita Roddick!
CNN had this to say about Bethlehem:
Bethlehem Tilahun Alemu came up with her business idea after watching her friends and neighbors in the Ethiopian village of Zenabwork, near Addis Ababa, struggling to make a living. She wanted to put their artisan skills to use, and so set up a footwear brand based on a traditional recycled car tire soled shoe.
See the full feature at the following link: 12 female entrepreneurs who changed the way we do business
