News

RENEGADE COLLECTIVE MAGAZINE spotlights soleRebels in their February / March issue Posted on 7 Feb 13:39

Read the Article Here


soleRebels launches exciting new ecommerce platform , soleRebels.com Posted on 29 Nov 09:00

soleRebels launches exciting new ecommerce platform , soleRebels.com 

soleRebels  gives its fans a whole new way to walkNAKED !

 

--- addis ababa, ethiopia  , Nov 29 ,  2013 . 8 am --

soleRebels  , the planets  fastest growing African footwear brand has launched a new ecommerce platform soleRebels.com .

soleRebels.com marks the next  exciting phase  in soleRebels ecommerce  endeavors” ,  stated soleRebels ceo Bethlehem Tilahun Alemu.  “ The platform  has been designed with our fans  in mind and features so many great things to make their soleRebels experience more exciting and enjoyable.”

Regarded as the ecommerce pioneers in Africa , soleRebels was determined to give their global fan base something truly amazing. Packed with visual appeal and  fluid in its usability,   soleRebels.com exciting features include:

[] beautiful new product photography

[] detailed fabric swatches that allow fans to see detailed images of soleRebels unique hand  loomed fabrics and ABYSSINIAN PURE™ leathers.

[] LIVE search: This powerful tool allows YOU  to search for products and get live results. You can even search by color ! Try searching your favorite color.

[] Mobile Friendly: Now everyone  gets  the same great soleRebels.com experience no matter what size of device they are using!

[] a HUGE  b*KND section for people who want cool , comfy + animal friendly footwear!

[] MULTI-USE Gift Cards: Our new quick + easy GIFT CARD function allows you to buy automatically generated GIFT CARDS that create INSTANT GIFT CARDS – great for every holiday or special occasion! BEST OF ALL our gift cards hold their value, meaning they can be used more than once!

[] Quick Buy: Buying is faster than ever with   our new two clicks   quick buy option!

[] Currency Selector: lets you  pick your OWN  currency when shopping! The selector is in the upper right corner near the bag.

[] Lots of  Social Links: lots of great ways to engage with soleRebels via  social media channels!

[] Colour Selection: now YOU can click on a thumbnail or select a swatch to choose the product color!  This is a feature we will be rolling out over time. 

[] Size Selection: We've made our size selection menu SUPER easy to use so you can find the soleRebels that’s the right sized for you - whether you are buying for yourself , your kid sister  and everyone in between !

            To create even more crazy excitement , soleRebels is kicking off an ongoing twitter promotion called  walkNAKED  + WIN !  the contest will let fans  tweet a picture of them with their   soleRebels using hashtag #walkNaked and tagging @soleRebels and once a week soleRebels  will select a winner to win a free pair of soleRebels! 

“ I invite everyone to comer experience soleRebels.com and let us know how you feel !  ”, added bethlehem

######

For more information contact

Bethlehem Tilahun Alemu

Founder & CEO, soleRebels footwear

bethlehem@soleRebels.com

251-0911 11 08 48

                      


Bethlehem Tilahun Alemu to address World Economic Forum’s Summer Davos meeting Posted on 11 Aug 07:56

World Economic Forum
Addis Ababa, Ethiopia

The World Economic Forum has announced that Bethlehem Tilahun Alemu, founder and managing director of trailblazing footwear brand soleRebels, will be a featured speaker at this years Annual Meeting of the New Champions.

In 2007 the World Economic Forum established the Annual Meeting of the New Champions [AMNC], held annually in China and alternating between Dalian and Tianjin. The AMNC has since become known as the “Summer Davos”, and provides a platform for emerging, high-growth companies to work alongside already established global companies and top political and academic leaders to identify fresh new ideas and innovative new technologies that will lead to further global growth. This year's AMNC will take place 14-16 September in Dalian, China. Premier Wen Jiabao will deliver the plenary address.

This year's meeting takes place under the theme MASTERING QUALITY GROWTH. An intensive and interactive three-day program will explore the following four elements of this new business matrix:

  • Embracing Disruptive Innovation
  • Pursuing New Frontiers of Growth
  • Shaping New Industry Models and Policies
  • Sustaining a Creative and Entrepreneurial Culture

Bethlehem’s session is titled New Frontiers of Consumption and will examine how consumer priorities are evolving across new economic, demographic and technological frontiers. She will also address the following core issues:

  • Emerging and frontier market consumers
  • Young consumer attitudes
  • The role of technology
  • Satisfying demand for quality and sustainability

“I am honored and excited to be addressing this forum . It will give me a chance to share what soleRebels has been doing in regards to creating a global footwear brand while simultaneously promoting a very dynamic model of sustainable development. It will also be a great forum to hear what others think of this model and discuss where elements from this model can have meaningful + global impact,” stated Bethlehem.

Founder and Executive Chairman of the World Economic Forum Klaus Schwab described Bethlehem’s upcoming speech in the context of the meeting:

“Complexity, interconnectivity and sustainability are emerging as the dominant new realities of the 21st century. A consequence of these realities for industry leaders and policy-makers is the rebalancing of the global economy, which in turn requires recognition of both the qualitative and quantitative measures of growth. To master quality growth at the global level, leaders must discern various policy priorities of multiple government ministries and industry regulators. At the regional level, leaders need to determine the next frontier for growth. At the organizational level, leaders must determine if the entrepreneurial and creative talent is in place to work across all these levels. Bethlehem is extremely well positioned to address all of these interlinking realities in a comprehensive manner, most of all with an authentic voice , one that comes from her experience of having implemented this exact type of vision.”


Notes to editors