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New African Magazine names Bethelehm Tilahun Alemu Most Influential African of 2014 Posted on 28 Nov 07:55

The manufacturing trendsetter

The 34-year-old entrepreneur and self-declared lover of leather may not seem like much of a rebel, but the way in which her local company soleRebels has become Africa’s fastest-growing shoe brand and first global footwear brand is certainly out of the ordinary. Alemu, who is soon launching the Republic of Leather that will produce other goods, believes Ethiopia contains huge potential for manufacturing, and as the likes of H&M and other international investors eye up the country, it seems she is not the only one.

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Oprah Winfrey names Bethlehem Tilahun Alemu to her Annual Power List Posted on 21 Jul 12:14

O, The Oprah Magazine presents its fourth annual O Power List, featuring 21 women from the African continent who, through their lives, are inspiring others to follow and fulfill their purpose, as the truest version of themselves.

Forbes Magazine: 10 Young African Millionaires To Watch 2014 Posted on 9 Jul 12:27

Building a million-dollar business is hard enough. Building a million dollar fortune is even harder. But building a million-dollar fortune in Africa while in your twenties or thirties is deserving of applause.

Super Innovators: the new wave of African innovators Posted on 4 Apr 11:22

Wings magazine profiles soleRebels ceo and founder, Bethlehem Tilahun Alemu

To kick off a new year for new ideas, Wings finds inspiration in the new wave of African innovators who are coming up with ingenious solutions to local challenges."

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Bloomberg Businessweek Magazine Showcases soleRebels C.E.O. Posted on 24 Mar 14:58

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SEV Magazine's Beautiful Article on Bethlehem Tilahun Alemu Posted on 19 Mar 10:19

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CEO.com | The 20 Most Creative CEOs of 2013 Posted on 18 Feb 18:40

Bethlehem Tilahun Alemu was named one of the 20 Most Creative CEOs of 2013 by ceo.com

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Raised in an Ethiopian village, Bethlehem Tilahun Alemu noticed, “We had lots of artisan talent, but no job opportunities.” So she created one—many, in fact, by starting soleRebels, a shoe company that pays fairly and uses local materials such as hand-spun cotton and recycled tires.

The shoes are now sold at Urban Outfitters and Whole Foods. "We don’t want to make a pity product,” says Alemu. “We want people to buy our shoes because they look good.”


The "Revolutionary" Ethiopia | fortunegreece.com Posted on 14 Feb 12:52

Fortune Greece Magazine published an article: "A woman entrepreneur is changing the image of the country."

Read The Original Article at Fortunegreece.com (Greek)

The original idea of Bethlehem Aleman was rather humble. She just wanted to provide a decent living for herself and her family in their village, the Zanampegkourk , about 30 kilometers fromAddis Ababa .

Having the side of her husband-"my support," she says-her little brother Samuel and two artisans, opened a family shoemaking, in an area that lent her grandmother.

"He had no idea how shoes are made," describes today Samuel. "The first we made reminded more beds miniatures!". But thanks to the imagination and perseverance, Bethlehem Ethiopia quickly got wind of a young businessman.

He made ​​plans, choose colors, decide the materials to be used by the crafts of all-organic and recyclable-photographed handmade products and began to sell to Amazon .


RENEGADE COLLECTIVE MAGAZINE spotlights soleRebels in their February / March issue Posted on 7 Feb 13:39

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FORBES : "Bethlehem Tilahun Alemu is taking on NIKE, REEBOK, AND ADIDAS, and She's Doing It Right From A Small Village In Ethiopia" Posted on 7 Feb 13:33

Bethlehem Tilahun Aleumu was mentioned in Forbes this week:

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