For a new take on spare tyres, check out Ethiopian company Sole Rebels, which recycles rubber into soles for bright, beautiful shoes and pays its workers a fair wage, too.
This video feature was played at the Gala Night for the 2011 Africa Awards for Entrepreneurship, held in Nairobi.
The Africa Awards for Entrepreneurship are sponsored by Legatum, the Omidyar Network, and Google, and this year's awards were selected by an elite group of judges, including Virgin Founder, Sir Richard Branson.
soleRebels was selected as a Winner at the Awards, and received a prize of $50,000 USD.
Tadias Magazine has just featured soleRebels and our new website in a great article on their website. Read an excerpt of what they had to say about soleRebels below:
SoleRebels, one of Africa’s leading green-footwear brands, has announced the launch of its new e-commerce website. The Ethiopia-based company’s eco-fashion shoes – nicknamed the ‘Nike of Africa‘ – are produced using indigenous practices such as hand-spun organic cotton and artisan hand-loomed fabric. Recycled tires are also incorporated for soles. The end result is environmental-friendly and top quality, vegan footwear.
This video feature was played at the Gala Night for the 2011 Africa Awards for Entrepreneurship, held in Nairobi.
