FORBES AND African Business Magazine : Africa's Top 100 Young Economic Leaders Posted on 13 Nov 10:51
This month's FORBES AND African Business Magazine NAME Bethlehem Tilahun Alemu to Africa's Top 100 Young Economic Leaders
This month's FORBES AND African Business Magazine NAME Bethlehem Tilahun Alemu to Africa's Top 100 Young Economic Leaders
SoleRebels’ meteoric rise from small-scale Addis Ababa shoe shop to Africa’s fastest-growing footwear brand is a unique tale of success — especially on this continent, where opportunities do not come easily to young entrepreneurs.
Since the founding of her company in 2004, Bethlehem Tilahun Alemu has garnered much media attention and multiple international awards for her distinctive approach to manufacturing. More impressive, however, has been the sales growth that has propelled soleRebels toward global-brand recognition.
Raised in an Ethiopian village, Bethlehem Tilahun Alemu noticed, “We had lots of artisan talent, but no job opportunities.” So she created one—many, in fact, by starting soleRebels, a shoe company that pays fairly and uses local materials such as hand-spun cotton and recycled tires.
The shoes are now sold at Urban Outfitters and Whole Foods. "We don’t want to make a pity product,” says Alemu. “We want people to buy our shoes because they look good.”
Read The Original Article at Fortunegreece.com (Greek)
The original idea of Bethlehem Aleman was rather humble. She just wanted to provide a decent living for herself and her family in their village, the Zanampegkourk , about 30 kilometers fromAddis Ababa .
Having the side of her husband-"my support," she says-her little brother Samuel and two artisans, opened a family shoemaking, in an area that lent her grandmother.
"He had no idea how shoes are made," describes today Samuel. "The first we made reminded more beds miniatures!". But thanks to the imagination and perseverance, Bethlehem Ethiopia quickly got wind of a young businessman.
He made plans, choose colors, decide the materials to be used by the crafts of all-organic and recyclable-photographed handmade products and began to sell to Amazon .
Bethlehem Tilahun Aleumu was mentioned in Forbes this week: