News

FORBES AND African Business Magazine : Africa's Top 100 Young Economic Leaders Posted on 13 Nov 10:51

This month's FORBES AND African Business Magazine NAME Bethlehem Tilahun Alemu to Africa's Top 100 Young Economic Leaders


Forbes: Fastest Growing African Shoe-Brand 'SoleRebels' Launches Flagship Store In Silicon Valley Posted on 16 Oct 14:06

The SoleRebels founder & Chief Executive Officer said in a statement, “I am totally vibed to open our first US soleRebels store in Silicon Valley. We have waited a while to open our first US store because we wanted to find the perfect place to open our first US location.” Alemu described her company’s new store location in the Bay Area as “a place that epitomized the creativity, innovation, craziness, disruption and the overall WALK NAKED ethos that soleRebels is all about. Silicon Valley is the epicenter of all these things and so it’s the perfect place to launch our US retail store business and I imagine there are quite a few folks in and around Silicon Valley who can’t wait to be able to ‘walk naked.’”

Oprah Winfrey names Bethlehem Tilahun Alemu to her Annual Power List Posted on 21 Jul 12:14

O, The Oprah Magazine presents its fourth annual O Power List, featuring 21 women from the African continent who, through their lives, are inspiring others to follow and fulfill their purpose, as the truest version of themselves.

Proud to see soleRebels founder & CEO named winner of the FACE Award for Entrepreneurship! Posted on 20 Jun 10:52

Behind this magnificent topiatry is an incomparably talented and determined woman: Ethiopian businesswoman Bethlehem Tilahun Alemu.

SEV Magazine's Beautiful Article on Bethlehem Tilahun Alemu Posted on 19 Mar 10:19

Read the full article here


Rebel With a Cause - SELAMTA MAGAZINE Posted on 4 Mar 11:55

SELAMTA MAGAZINE the in flight magazine of Ethiopian Airlines is spotlighting soleRebels and our founder this month 

Read Full Article Here

SoleRebels’ meteoric rise from small-scale Addis Ababa shoe shop to Africa’s fastest-growing footwear brand is a unique tale of success — especially on this continent, where opportunities do not come easily to young entrepreneurs.

Since the founding of her company in 2004, Bethlehem Tilahun Alemu has garnered much media attention and multiple international awards for her distinctive approach to manufacturing. More impressive, however, has been the sales growth that has propelled soleRebels toward global-brand recognition.


CEO.com | The 20 Most Creative CEOs of 2013 Posted on 18 Feb 18:40

Bethlehem Tilahun Alemu was named one of the 20 Most Creative CEOs of 2013 by ceo.com

Read the Full Article Here

Raised in an Ethiopian village, Bethlehem Tilahun Alemu noticed, “We had lots of artisan talent, but no job opportunities.” So she created one—many, in fact, by starting soleRebels, a shoe company that pays fairly and uses local materials such as hand-spun cotton and recycled tires.

The shoes are now sold at Urban Outfitters and Whole Foods. "We don’t want to make a pity product,” says Alemu. “We want people to buy our shoes because they look good.”


The "Revolutionary" Ethiopia | fortunegreece.com Posted on 14 Feb 12:52

Fortune Greece Magazine published an article: "A woman entrepreneur is changing the image of the country."

Read The Original Article at Fortunegreece.com (Greek)

The original idea of Bethlehem Aleman was rather humble. She just wanted to provide a decent living for herself and her family in their village, the Zanampegkourk , about 30 kilometers fromAddis Ababa .

Having the side of her husband-"my support," she says-her little brother Samuel and two artisans, opened a family shoemaking, in an area that lent her grandmother.

"He had no idea how shoes are made," describes today Samuel. "The first we made reminded more beds miniatures!". But thanks to the imagination and perseverance, Bethlehem Ethiopia quickly got wind of a young businessman.

He made ​​plans, choose colors, decide the materials to be used by the crafts of all-organic and recyclable-photographed handmade products and began to sell to Amazon .


RENEGADE COLLECTIVE MAGAZINE spotlights soleRebels in their February / March issue Posted on 7 Feb 13:39

Read the Article Here


FORBES : "Bethlehem Tilahun Alemu is taking on NIKE, REEBOK, AND ADIDAS, and She's Doing It Right From A Small Village In Ethiopia" Posted on 7 Feb 13:33

Bethlehem Tilahun Aleumu was mentioned in Forbes this week:

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