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soleRebels launches exciting new ecommerce platform , soleRebels.com Posted on 29 Nov 09:00
soleRebels launches exciting new ecommerce platform , soleRebels.com
soleRebels gives its fans a whole new way to walkNAKED !
--- addis ababa, ethiopia , Nov 29 , 2013 . 8 am --
soleRebels , the planets fastest growing African footwear brand has launched a new ecommerce platform soleRebels.com .
“soleRebels.com marks the next exciting phase in soleRebels ecommerce endeavors” , stated soleRebels ceo Bethlehem Tilahun Alemu. “ The platform has been designed with our fans in mind and features so many great things to make their soleRebels experience more exciting and enjoyable.”
Regarded as the ecommerce pioneers in Africa , soleRebels was determined to give their global fan base something truly amazing. Packed with visual appeal and fluid in its usability, soleRebels.com exciting features include:
[] beautiful new product photography
[] detailed fabric swatches that allow fans to see detailed images of soleRebels unique hand loomed fabrics and ABYSSINIAN PURE™ leathers.
[] LIVE search: This powerful tool allows YOU to search for products and get live results. You can even search by color ! Try searching your favorite color.
[] Mobile Friendly: Now everyone gets the same great soleRebels.com experience no matter what size of device they are using!
[] a HUGE b*KND section for people who want cool , comfy + animal friendly footwear!
[] MULTI-USE Gift Cards: Our new quick + easy GIFT CARD function allows you to buy automatically generated GIFT CARDS that create INSTANT GIFT CARDS – great for every holiday or special occasion! BEST OF ALL our gift cards hold their value, meaning they can be used more than once!
[] Quick Buy: Buying is faster than ever with our new two clicks quick buy option!
[] Currency Selector: lets you pick your OWN currency when shopping! The selector is in the upper right corner near the bag.
[] Lots of Social Links: lots of great ways to engage with soleRebels via social media channels!
[] Colour Selection: now YOU can click on a thumbnail or select a swatch to choose the product color! This is a feature we will be rolling out over time.
[] Size Selection: We've made our size selection menu SUPER easy to use so you can find the soleRebels that’s the right sized for you - whether you are buying for yourself , your kid sister and everyone in between !
To create even more crazy excitement , soleRebels is kicking off an ongoing twitter promotion called walkNAKED + WIN ! the contest will let fans tweet a picture of them with their soleRebels using hashtag #walkNaked and tagging @soleRebels and once a week soleRebels will select a winner to win a free pair of soleRebels!
“ I invite everyone to comer experience soleRebels.com and let us know how you feel ! ”, added bethlehem
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For more information contact
Bethlehem Tilahun Alemu
Founder & CEO, soleRebels footwear
251-0911 11 08 48
Bethlehem Tilahun Alemu Named as Keynote Speaker for Europe’s Premier ecommerce event Posted on 12 Jul 18:27

European Ecommerce Conference 2012 [ EEC12] is largest ecommerce gathering in Europe. Bethlehem becomes 1st ever African Chief Executive to deliver the keynote at major global ecommerce event.
Europe’s largest international conference for digital business, the European Ecommerce Conference [EEC’12], today named soleRebels founder + managing director Bethlehem Tilahun Alemu as the keynote speaker for their conference taking place in Madrid at the famed Teatro Circo Price de Madrid, from October 24-25th 2012.
The honor recognizes Bethlehem’s status as Africa’s foremost ecommerce pioneer and as creator of Africa’s most successful global consumer brand.
“I am really excited about being asked to give the keynote at EEC’12. For me it is recognition of each and every person that makes soleRebels what it is - from the cutters who cut our materials, to the weavers who loom our amazing fabrics, to the spinners who hand spin every thread of cotton we use, to the shoe crafters who mould our awesome footwear and onto our marketing wizards who create & maintain our digital platforms, ensuring that our customers can touch and feel and love the total value of what we produce. I am excited to share with EEC’12 attendees just how dynamic the soleRebels brand is, a brand committed to serving our consumers and our workers equally well by continuing to innovate fantastic products, incredible service and satisfying the aspirations of our talented and growing workforce” said Bethlehem.
Bethlehem's keynote will mark the first time the CEO of an African-based brand has keynoted a major European digital conference.
“Bethlehem is a genuine pioneer. She has built soleRebels into a sought after global brand and an ecommerce leader; a brand that is a symbol for BOTH innovation and social responsibility. And she has guided soleRebels to these incredible heights while being the planets’s first and only WFTO certified Fair Trade footwear company, proving that commercial success DOES go hand in hand with deep ethical practices. We are honored that she has accepted to give the keynote at the EEC 12”, stated César Tello Director for EEC’12.
EEC is an expert’s conference, designed to inspire online professionals under the theme “Innovation Through Digital Business”. With over 1500 high level attendees that comprise digital commerce innovators, EEC is the largest international conference about digital business in Spain and is organized by Adigital (Spain Digital Economy Association), the largest eCommerce Association nationwide with partners all over Europe and Latin America. Adigital is a non-profit organization representing over 500 member companies that are transforming the shape of the digital arena. Adigital is the frame of reference for the private and public sectors in Spain in issues related to legislation, eCommerce, innovation, digital marketing and communication.