News

FORBES AND African Business Magazine : Africa's Top 100 Young Economic Leaders Posted on 13 Nov 10:51

This month's FORBES AND African Business Magazine NAME Bethlehem Tilahun Alemu to Africa's Top 100 Young Economic Leaders


Forbes: Fastest Growing African Shoe-Brand 'SoleRebels' Launches Flagship Store In Silicon Valley Posted on 16 Oct 14:06

The SoleRebels founder & Chief Executive Officer said in a statement, “I am totally vibed to open our first US soleRebels store in Silicon Valley. We have waited a while to open our first US store because we wanted to find the perfect place to open our first US location.” Alemu described her company’s new store location in the Bay Area as “a place that epitomized the creativity, innovation, craziness, disruption and the overall WALK NAKED ethos that soleRebels is all about. Silicon Valley is the epicenter of all these things and so it’s the perfect place to launch our US retail store business and I imagine there are quite a few folks in and around Silicon Valley who can’t wait to be able to ‘walk naked.’”

Silicon Valley: Prepare to walkNAKED! Posted on 12 Sep 09:18

Full Article Here (Tadias.com)

New York (TADIAS) – What better location in the U.S. than California’s famed Silicon Valley to sell comfortable and fashionable footwear that are made from recycled materials with the added value of being 100 percent vegan?


Bloomberg Businessweek Magazine Showcases soleRebels C.E.O. Posted on 24 Mar 14:58

Read the full article here


CEO.com | The 20 Most Creative CEOs of 2013 Posted on 18 Feb 18:40

Bethlehem Tilahun Alemu was named one of the 20 Most Creative CEOs of 2013 by ceo.com

Read the Full Article Here

Raised in an Ethiopian village, Bethlehem Tilahun Alemu noticed, “We had lots of artisan talent, but no job opportunities.” So she created one—many, in fact, by starting soleRebels, a shoe company that pays fairly and uses local materials such as hand-spun cotton and recycled tires.

The shoes are now sold at Urban Outfitters and Whole Foods. "We don’t want to make a pity product,” says Alemu. “We want people to buy our shoes because they look good.”


RENEGADE COLLECTIVE MAGAZINE spotlights soleRebels in their February / March issue Posted on 7 Feb 13:39

Read the Article Here


FORBES : "Bethlehem Tilahun Alemu is taking on NIKE, REEBOK, AND ADIDAS, and She's Doing It Right From A Small Village In Ethiopia" Posted on 7 Feb 13:33

Bethlehem Tilahun Aleumu was mentioned in Forbes this week:

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Fast Company Magazine names soleRebels founder & CEO Bethlehem Tilahun Alemu to their Most Creative People in Business 1000. Posted on 29 Jan 13:34

Bethlehem appears alongside FACEBOOK founder Mark Zuckerberg, MICROSOFT founder Bill Gates, GOOGLE Founder & CEO Larry Page, Entertainment MOGUL Jay Z, Actor and Philanthropist Matt Damon, Actor Kevin Spacey, Singer Kendrick Lamar,Yahoo CEO Marissa Mayer, Fashion Mogul Tory Burch, Actor & Investor Ashton Kutcher.X

Women Fair Trade Leaders Awarded: Bethlehem Tilahun Alemu Posted on 7 Jan 11:40

The World Fair Trade Organization (WFTO) has acknowledged soleRebels founder Bethlehem Tilahun Alemu this morning on their website. Along with two other incredible female leaders in fair trade, Carry Somers and Bitten Hogh, Bethlehem was noted for her contributions throughout 2013.