News
RENEGADE COLLECTIVE MAGAZINE spotlights soleRebels in their February / March issue Posted on 7 Feb 13:39
Read the Article Here
CNN names Bethlehem as 1 of 12 female entrepreneurs who changed the way the world does business Posted on 6 Jun 08:37
CNN has named soleRebels founder Bethlehem as one of 12 female entrepreneurs who changed the world does business, along with Coco Chanel founder of iconic fashion house Chanel, beauty products icon Elizabeth Arden, famed entrepreneur Sara Blakely, and Body Shop founder Anita Roddick!
CNN had this to say about Bethlehem:
Bethlehem Tilahun Alemu came up with her business idea after watching her friends and neighbors in the Ethiopian village of Zenabwork, near Addis Ababa, struggling to make a living. She wanted to put their artisan skills to use, and so set up a footwear brand based on a traditional recycled car tire soled shoe.
See the full feature at the following link: 12 female entrepreneurs who changed the way we do business
New African Magazine names Bethlehem #7 on "Trailblazers under 50" list Posted on 24 May 08:36
New African Magazine has just named soleRebels founder, Bethlehem Tilahun Alemu, #7 on the "Trailblazers under 50" list, right behind US President Barack Obama who was in spot #6!
From the article:
Alemu created soleRebels in 2004, to bring hope and jobs to her local community. Combining the skills of local artisans with an eco-sensitive approach, the company is an example of what a sustainable, global fair trade business can achieve and do for Africa - help end aid dependency.
See the full article below (click to enlarge).
Belgium's biggest newspaper, Het Laatste Nieuws, features soleRebels Posted on 24 May 08:25
Het Laatste Nieuws - Belgium's biggest newspaper - just ran a cool full page feature on soleRebels!
Check out the full article below:
soleRebels featured on BBC News Posted on 22 May 09:00
This week soleRebels was featured on BBC News in a special, Turning car tyres into shoes at Ethiopian factory.
You can watch the full video at BBC News.
Bethlehem and soleRebels featured by Fast Company Posted on 13 May 08:47
soleRebels founder and managing director, Bethlehem Tilahun Alemu, has just been named One of the Most Creative People in Business by Fast Company.
Fast Company writes:
Bethlehem Tilahun Alemu's childhood village in Ethiopia taught her a sobering economic lesson: "We had lots of artisan talent, but no job opportunities," she says. So, on a plot of her grand-mother's land in Addis Ababa, she created a small-scale solution: soleRebels, a shoe company that pays fair wages and uses locally sourced materials such as organic, hand-spun cotton.
soleRebels Featured on Oprah.com Posted on 5 Mar 08:29
In addition to being featured in the March issue of Oprah Magazine, soleRebels has just been featured on Oprah.com in the article Transforming a Community, One Fair-Trade Shoe at a Time.
From the article:
With her outsize ambition, bethlehem tilahun alemu is bringing ethiopia’s local culture to people around the world—foot by foot.
Read the full article here: Transforming a Community, One Fair-Trade Shoe at a Time.
TIME Magazine features soleRebels: Stepping Out, Ethiopian Style… Posted on 28 Nov 21:28
soleRebels has just been featured in Time Magazine’s Style section in an article titled Stepping Out, Ethiopian Style.
Read an excerpt from the article below:
Boosting its international profile is a distinct possibility for soleRebels, which sells the world’s only Fair Trade-certified footwear. The fashionably designed sandals, slip-ons, lace-ups and boots are handmade and feature organic cotton linings.
BBC is featuring soleRebels - Ethiopian shoemaker takes great strides Posted on 27 Jul 08:28
Head over to BBC.co.uk to catch soleRebels' video feature from African Dream, titled Ethiopian shoemaker takes great strides.
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