soleRebels launches exciting new ecommerce platform , soleRebels.com Posted on 29 Nov 09:00

soleRebels launches exciting new ecommerce platform , soleRebels.com 

soleRebels  gives its fans a whole new way to walkNAKED !

--- addis ababa, ethiopia  , Nov 29 ,  2013 . 8 am --

soleRebels  , the planets  fastest growing African footwear brand has launched a new ecommerce platform soleRebels.com .

“soleRebels.com marks the next  exciting phase  in soleRebels ecommerce  endeavors” ,  stated soleRebels ceo Bethlehem Tilahun Alemu.  “ The platform  has been designed with our fans  in mind and features so many great things to make their soleRebels experience more exciting and enjoyable.”

Regarded as the ecommerce pioneers in Africa , soleRebels was determined to give their global fan base something truly amazing. Packed with visual appeal and  fluid in its usability,   soleRebels.com exciting features include:

[] beautiful new product photography

[] detailed fabric swatches that allow fans to see detailed images of soleRebels unique hand  loomed fabrics and ABYSSINIAN PURE™ leathers.

[] LIVE search: This powerful tool allows YOU  to search for products and get live results. You can even search by color ! Try searching your favorite color.

[] Mobile Friendly: Now everyone  gets  the same great soleRebels.com experience no matter what size of device they are using!

[] a HUGE  b*KND section for people who want cool , comfy + animal friendly footwear!

[] MULTI-USE Gift Cards: Our new quick + easy GIFT CARD function allows you to buy automatically generated GIFT CARDS that create INSTANT GIFT CARDS – great for every holiday or special occasion! BEST OF ALL our gift cards hold their value, meaning they can be used more than once!

[] Quick Buy: Buying is faster than ever with   our new two clicks   quick buy option!

[] Currency Selector: lets you  pick your OWN  currency when shopping! The selector is in the upper right corner near the bag.

[] Lots of  Social Links: lots of great ways to engage with soleRebels via  social media channels!

[] Colour Selection: now YOU can click on a thumbnail or select a swatch to choose the product color!  This is a feature we will be rolling out over time. 

[] Size Selection: We've made our size selection menu SUPER easy to use so you can find the soleRebels that’s the right sized for you - whether you are buying for yourself , your kid sister  and everyone in between !

            To create even more crazy excitement , soleRebels is kicking off an ongoing twitter promotion called  walkNAKED  + WIN !  the contest will let fans  tweet a picture of them with their   soleRebels using hashtag #walkNaked and tagging @soleRebels and once a week soleRebels  will select a winner to win a free pair of soleRebels! 

“ I invite everyone to comer experience soleRebels.com and let us know how you feel !  ”, added bethlehem

######

For more information contact

Bethlehem Tilahun Alemu

Founder & CEO, soleRebels footwear

bethlehem@soleRebels.com

251-0911 11 08 48

soleRebels Featured on France 24 Posted on 30 Oct 11:43

Check out the clip below of soleRebels being featured on the French news program, France 24.

"We can show the other people living outside Addis or in a developed country, we're not really sitting and waiting for someone to come in and help us, but we can also contribute as a community"

soleRebels a Featured Entrepreneur by the Africa Awards for Entrepreneurship Posted on 19 Jul 08:08

We are honored the Africa Awards announced soleRebels as a FEATURED ENTREPRENEUR this week! See what they had to say about soleRebels below:

"The company’s business model, product design, quality and global success has attracted strong interest from international media. The Guardian Newspaper in the UK recently featured soleRebels in an article entitled "Ethiopia firm recycling tyres into shoes does big business via internet" while the web's leading eco-fashion report dubbed the company the "most fabulous eco shoemaker on the planet" and DISCOVERY CHANNEL presenter Summer Rayne Oakes named soleRebels the "world's coolest fair trade brand"."

Ethiopian Industry State Minister says soleRebels promoting country’s image Posted on 18 Jul 09:02

See what he had to say about soleRebels below:

Industry State Minister Tadesse Haile said SoleRebels, an Ethiopian factory that entered into international market is promoting the country’s image.

The founder and managing director of SoleRebels factory Bethlehem Tilahun has been named Outstanding Businesswoman at the 2011 African Business Award.

In a press conference he gave with owner of the factory, Bethlehem, in connection with the award here on Friday, the minister said the factory is enabling the country earn foreign currency.

He said the factory has put in place modern market system and secured international rights.

Tadesse said the factory,which is environment friendly, makes use of more than 95 percent raw material locally available.

Bethlehem on her part said the award is a pride for Ethiopia and a pioneer for other African countries.

She said the award is also a good indication for the effective implementation of the five-year Growth and Transformation Plan.

Bethlehem named Outstanding Businesswomen of 2011 Posted on 3 Jul 19:16

soleRebels featured in The Irish Times: Best Feet Forward Posted on 3 Jul 19:13

The Irish Times recently profiled us in their weekend magazine in a great story called BEST FEET FORWARD!

Tunza publishes soleRebels feature, A step at a time Posted on 27 Jun 22:55

 The youth culture website Tunza has just published a feature on soleRebels called 'A step at a time'.

Bethlehem speaks at Fourth United Nations Conference on LDCs Posted on 11 Jun 13:03

At the invitation of the World Banks Managing Director, Bethlehem addressed the Fourth United Nations Conference on the Least Developed Countries [LDC's], presenting her views on opportunities to increase prosperity by expanding fair + equitable trade in developing countries over the next decade.

Find out more about the conference: Aid for Trade for the LDCs: Policy Reform, Effectiveness, and the Private Sector.

World Economic Forum selects Bethlehem as 2011 Young Global Leader Posted on 11 Jun 12:55

Bethlehem joins a distinguished list of previous winners including Google co-founders Larry Page and Sergey Brin and Facebook founder and CEO Mark Zuckerberg.

See the full news release: World Economic Forum Announces Young Global Leaders 2011

President Clinton Invites Bethlehem to Speak at 2010 Clinton Global Initiative Posted on 11 Jun 12:51

soleRebels' founder Bethlehem's invitation marked the 1st time an African entrepreneur was invited to participate in the Clinton Global Initiative as speaker + panelist.

Watch Bethlehem speaking at the Clinton Global Initiative’s panel on Supply Chains of Opportunity below: