On seeing the BBC program An African Journey, one reviewer put it as good as we ever could when they wrote:
“Perhaps the most inspirational piece of this episode was a feature on soleRebels, a company that provides jobs for 40 workers, cashing in on the need for recycled and eco products in the West. soleRebels based in Addis Ababa, sells its products online through Amazon and a host of other online outlets. It is a pioneer which gives a tantalising taste and insight into the future of small scale African enterprises once internet connectivity across the continent takes hold.”
soleRebels was just featured in one of Germany's biggest newspapers, Die Welt, in an article titled Trendsetter laufen auf alten Reifen [ TRENDSETTER RUNNING ON OLD TIRES ]
LA eco fashion guru Siel Ju just published a great piece that NAILED home the important role soleRebels plays as a social enterprise ORIGINATED AND RUN by persons from an emerging/developing nation.
Her piece emphasizes that BY OURSELVES we can create Our own economic successes THROUGH creating a brand that has world class footwear PRODUCTS that everyone can enjoy. Read the full article here: soleRebels: Casual green shoes with a fair trade cause
The Easter issue of MARIE CLAIRE GREECE magazine has a page dedicated to African fashion and a big part of it is about SoleRebels.
.........soleRebels reuses recycled and artisan crafted materials to crate wildly cool shoes and sandals . crafted in their small village located near addis ababa in Ethiopia, soleRebels are
available worldwide.....
Contagious Magazine in the UK has just featured us as part of their ongoing series on small but perfectly formed companies
‘We saw that footwear was an excellent platform to begin to share many of the indigenous ecosensible craft heritages and artisan talents that we have here in Ethiopia. We aimed to create something that was authentically local but had truly universal flavour.’
We were honored when World Bank Group President Robert Zoellick visited soleRebels this month and hailed Bethlehem as exemplary social entrepreneur who is helping Ethiopia and other African nations overcome the effects of the global financial crisis.
Mr Zoellick is not only the worlds top banker, he also makes some pretty funny jokes!
and Mr Zoellick is a HANDS ON kind of banker, who enjoys getting down to details-even if those details are the old tires we recycle into the COOLEST soles on the planet!
soleRebels was just featured in one of Germany's biggest newspapers, Die Welt, in an article titled Trendsetter laufen auf alten Reifen [ TRENDSETTER RUNNING ON OLD TIRES ]
FOOTWEAR NEWS is featuring soleRebels and our 
The Guardian's amazing + talented Africa correspondent Xan Rice has written a great feature on soleRebels!
The Easter issue of MARIE CLAIRE GREECE magazine has a page dedicated to African fashion and a big part of it is about SoleRebels.
Contagious Magazine in the UK has just featured us as part of their ongoing series on small but perfectly formed companies
Courrier International featured this article on soleRebels, 
We were honored when World Bank Group President Robert Zoellick visited soleRebels this month and hailed Bethlehem as exemplary social entrepreneur who is helping Ethiopia and other African nations overcome the effects of the global financial crisis.
